On June 15-16 the Collective Intelligence conference took place at New York University. The CrowdTruth team was present with Lora Aroyo, Chris Welty and Benjamin Timmermans. Together with Anca Dumitrache and Oana Inel we published a total of six papers at the conference.
The first keynote was presented by Geoff Mulgan, CEO of NESTA. He set the context of the conference by stating that there is a problem with technological development, namely that it only takes knowledge out of society and does not put it back in. Also, he made it clear that many of the tools we see today like Google Maps are actually nothing more than companies that were bought and merged together. This combination of things is what creates the power. He also defined what the biggest trends are in collective intelligence: the observation e.g. citizen generated data on floods, predictive models e.g. fighting fires with data, memory e.g. what works centers on crime reduction, and judgement e.g. adaptive learning tool for schools. Though, there are a few issues with collective intelligence: Who pays for all of this? What skills are needed for CI? What are the design principles of CI? What are the centers of expertise? These are all not yet clear. However, what is clear is that there is a new field emerging through combining AI with CI: Intelligence Design. We used to think systems resolve this intelligence, but actually we need to steer and design it.
In a plenary session there was an interesting talk on public innovation by Thomas Kalil. He defined the value of concreteness as things that happen when particular people or organisations take some action in pursuit of a goal. These actions are more likely to affect change if you can articulate who would needs to do what. He said he would like to identify the current barriers to prediction markets and areas where governments could be a user and funder of collective intelligence. This can be achieved through connecting people that are working to solve similar problems locally, e.g. in local education. Then change can be driven realistically, by making clear who needs to do what. Though, it was noted also that people need to be willing and able for change to work.
There were several interesting talks during the parallel sessions. Thomas Malone spoke about using contest webs to address the problem of global climate change. He claims that funding science can be both straightforward and challenging, for instance government policy does not always correctly address the need of a domain issues, and even conflicts of interest may exist. Also, fundamental research can be tough to convince the general public of its use, as it is not sexy. Digital entrepreneurship is furthermore something that is often overlooked. There are hard problems, and there are new ways of solving them. It is essential now to split the problems up into parts, solve each of them with AI, and combine them back together.
Chris Welty presented our work on Crowdsourcing Ambiguity Aware Ground Truth at Collective Intelligence 2017.
Also Mark Whiting presented his work on Daemo, a new crowdsourcing platform that has a self-governing marketplace. He stress the fact that crowdsourcing platforms are notoriously disconnected from user interests. His new platform has a user driven design, in order to get rid of the flaws that exist in for instance Amazon Mechanical Turk.
Daniel Weld from the University of Washington presented his work on argumentation support in crowdsourcing. Their work uses argumentation support in crowd tasks to allow workers to reconsider their answers based on the argumentation of others. They found this to significantly increase the annotation quality of the crowd. He also claimed that humans will always need to stay in the loop of machine intelligence, for instance to define what the crowd should work on. Through this, hybrid human-machine systems are predicted to become very powerful.
Hila Lifshitz-Assaf of NYU Stern School of Business gave an interesting talk on changing innovation processes. The process of innovation has changed from a lane inventor, to labs, to collaborative networks, and now into open innovation platforms. The main issue with this is that the best practices of innovation fail in the new environment. In standard research and development there is a clearly defined and selectively permeable, whereas with open innovation platforms this is not the case. Experts can participate from in and outside the organisation. It is like open innovation: managing undefined and constantly changing knowledge in which anyone can participate. For this to work, you have to change from being a problem solve to a solution seeker. It is a shift from thinking: The lab is my world, to the world is my lab. Still, problem formulation is key as you need to define the problems in ways that cross boundaries. The question always remains, what is really the problem?
In the poster sessions there were several interesting works presented, for instance work on real-time synchronous crowdsourcing using “human swarms” by Louis Rosenberg. Their work allows people to change their answers through the influence of the rest of the swarm of people. Another interesting poster was by Jie Ren of Fordham University, who presented a method for comparing the divergent thinking and creative performance of crowds compared to experts. We ourselves had a total of five posters covering both poster sessions, which were received well by the audience.