Although the mortgage application process and the regulations surrounding that are clearly mapped, institutionalised and supported by automated systems, the process of orientation in the housing market is not. When looking for an appropriate place to live / open a business, clients of the bank are confronted with questions and considerations like the location, image of and facilities in the neighbourhood and the safety of this neighbourhood, energy labels, average price levels, future development plans, etc., surrounding one of the largest decisions of their life: the purchase of a house. At current, the bank is unclear about the steps customers take in the orientation process and with which extra services / answers / information their bank could support them.
Within this 3 month project, IBM, VU and UvA will join forces and will use the IBM Open Innovation approach to come up with a new data-driven service concept for one of the leading banks in the Netherlands. The team will consist of IBM Consultants (design / business strategy), an IBM programmer, 2 IBM researchers and researchers from VU Amsterdam and UvA.
To strengthen our team we are looking for 3 students for a 3-month-internship at IBM, potentially followed by a MSc thesis project deepening/continuing upon their work, in the following disciplines:
(1) Business/Service Innovation: Students with an entrepreneurial / service innovation background, looking to gain experience in the development of a real-life business case. The student should ideally have experience with focus groups and qualitative interviews, to help gain initial insights into the house orientation process.
(2) Crowdsourcing: Using crowdsourcing and the social web, to get a clear(er) picture of the demands, questions, uncertainties surrounding the purchase of a house. This project will complement the work done by student (1) with quantitative results and a larger scope.
(3) Open Data / Information Retrieval: Finding (open) datasets and retrieving datasources which would be able to provide insights in the questions identified by the work done by student (1) and (2).
If you are interested in an internship with IBM / ABNAMRO within the context of this project, please contact Lora Aroyo via firstname.lastname@example.org with a short motivation why you would like to work on it, CV and your availability in the coming 3-4 months.